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Sunday 16 August 2015

chapter 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES

STRATEGIC INITIATIVES

Organization can undertake high-profile strategic initiatives including :
  •  Supply chain management (SCM)
  • Customer relationship management (CRM) 
  • Business process reengineering (BPR)
  • Enterprise resource planning (ERP)
  1. Supply chain management
         -Involves the management of information flows between and among stages in a supply chain to           maximize total supply chain effectiveness and profitability

       -Four basic components of supply chain management
          i) Supply chain strategy : strategy for managing all resources to meet customer demand.
          ii) Supply chain partner : partners throughout the supply chain that deliver finished products,                                                        raw materials and service
          iii) Supply chain operation : schedule for production activities
          iv) Supply chain logistics : product delivery process

'THE ENTIRE SUPPLY CHAIN DOES NOT HAVE TO BE IN ONE COUNTRY,SO SUPPLY CHAIN MANAGEMENT ALLOWS IRISH BASED COMPANIES COMPETE IN THE WORLD MARKET AS PART OF A GLOBAL SUPPLY CHAIN’ 


2. Customer relationship management
       
       - Involves managing all aspects of a customer's relationship with all organization to increase                  customer loyalty and retention and an organization's profitability.
       - CRM is not just a technology, buy also a strategy, process and business goal that an                              organization must embrace on an enterprisewide level.



3. Business process reengineering
   
       - Business process : A standardized set of activities that accomplish a specific task such as                                                  processing a customer's order.
     - Business process reengineering : The analysis and redesign of workflow within and between                                                                    enterprise.



4. Enterprise resource planning

     Integrates all departments and functions throughout an organization into a single IT systems so            that employees can make decisions by viewing enterprisewide information on all business                    operations







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